Lolë Email Marketing
Lolë is an eco-conscious athletic apparel designer and retailer. Their mission is to make comfortable, sustainable clothing using ethical, earth friendly fabrics and recycled products, such as post-consumer plastic bottles, and recycled fishing nets.
As well as providing the Lolë team with UX/UI Design support for the redesign of their e-commerce website, I was also asked to redesign their HTML email marketing templates.
Email design is particularly tricky. There are multiple technical factors and best practices that need to be taken into consideration in order to design a successful email campaign.
Below are samples of the responsive email templates I designed. These new templates saw a significant increase in open rates, click through rates, and conversion over the older templates.
Role: UX Design / UI Design / Marketing Design / Project Management
